Client

Tight Ship

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B2B Customer Experience Consulting

Services

> Rebrand & Website Design

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Business Naming

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Brand Positioning Strategy

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Visual Identity Design

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Copywriting

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Animation

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UI/UX Design

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Web Development

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Project

Founder Ryan Rael wanted to better position his namesake consulting firm to close more leads and grow his operation. His service was sharp but the presentation wasn't competitive with more established firms.

We renamed the business Tight Ship and developed a new brand strategy that clarified his offer around customer relationships and operational efficiency. Then we designed a new identity and website to match.

Services

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Rebrand and Website Design

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Business Naming

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Brand Positioning Strategy

--

Visual Identity Design

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Copywriting

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Animation

--

UI/UX Design

--

Web Development

+
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Tight Ship CEO speaking at a conference

Logo Lockup

Designed to depict the increased speed and efficiency of streamlined operations

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Color Palette

Electric blue bridges the themes of nautical prowess and digital speed, cutting through a base of navy and off-white

Market Position

Tight Ship helps modern businesses establish efficient customer experience systems

Name Strategy

To operate a business with discipline and efficiency is to run a tight ship

Target Customers

Highly driven ecommerce professionals that lack a cohesive system for managing customer touchpoints and communication

Tight Ship marketing message "Customer Experience Strategy for Modern Business"

Brand Guidelines

Selected slides from our foundational strategy deck, designed to guide brand and marketing decisions

Marketing Website Features

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Lean structure with easy maintenance

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Form integration for lead capture

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Engaging page animations

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Process outline page to educate leads

Tight Ship home page on desktop

Developed in Webflow

Securely hosted and flexible for future updates to page content

Sitewide Copywriting

Written to express the value and differentiation of the service

Vertical Layouts

Flexible scaling for optimal speed and function on tablets and phones

Two iPhones oriented verticallyTight Ship website home page on mobileTight Ship website home page on mobileTight Ship website home page and contact form on mobile
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Tight Ship Process

A process page quietly educates prospective clients before meetings, building trust and reducing communication time.

Tight Ship project deliverables

Project Deliverables

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Business Name

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Marketing Website [Webflow hosted]

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Brand & Marketing Strategy Guidelines [PDF]

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Visual Identity [Folder of files]

Additional Credits

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Photography: Provided by client