Client

Laghima

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Music Production Kits and Tutorials

Services

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Rebrand and Website Design

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Brand Positioning Strategy

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Visual Identity Design

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3D Modeling

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Animation

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Copywriting

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UI/UX Design

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Web Development

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Creative Direction

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Photography and Video

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Product Images

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Album Artwork

Project

Growing up in India, Laghima fell in love with music while attending Gurukula, a traditional live-in school. His name, given to him by his grandmother, is one of the eight siddhis associated with ancient yoga teachings. It means the ability to become very light through mastery of body and mind, an idea he carries in his musical practice.

As an artist and music producer, Laghima releases songs, sells sound kits, and shares video tutorials. To deliver these three projects in harmony, we designed an identity that pulls from the ancient traditions at the root of his story.

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Services

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Rebrand and Website Design

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Brand Positioning Strategy

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Visual Identity Design

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3D Modeling

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Animation

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Copywriting

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UI/UX Design

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Web Development

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Creative Direction

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Photography and Video

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Product Images

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Album Artwork

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Web Hero
Video
Wireframe

3D Animated Logomark

For web and video content

Custom Logotype

Designed through a process of improvised ink illustrations and digital comping, the logotype is earthly and imperfect

Laghima type logo
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Color Palette

Inspired by ideas of mastery and enlightenment, warm primary tones pair naturally with muted and cooler alternatives

Photography

A moody set of portraits incorporating earth tones, for press, socials, and album artwork

Portrait of Laghima
Laghima album cover
iPhone showing Laghima's song on Apple Music
Portrait of Laghima
Portrait of Laghima
Portrait of Laghima

Custom Logomark

Appearing in various forms throughout the system, the illustrated logomark references weightlessness, personal expansion, and Laghima's hair style

Laghima icon logoLaghima icon logoLaghima icon logo
Laghima sound kit product image

Product Images & Naming Strategy

In Yoga traditions, everything is composed of three intertwined forces, called gunas, which inspired the names of Laghima's music production kits.

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Sattva -- purity, clarity

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Rajas -- passion, motion

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Tamas -- inertia, darkness

Brand Guidelines

Selected slides from our foundational strategy deck, designed to guide brand and marketing decisions

Ecommerce Website Features

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Ecommerce infrastructure

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Custom product images

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Content management system for updates

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Audio player for POS product samples

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About page outlining origins

Laghima home page on desktop

Developed in Webflow

Securely hosted and flexible for future updates to page content

Sitewide Copywriting

Written to express the value and differentiation of the service

Portrait of Laghima

Vertical Layouts

Flexible scaling for optimal speed and function on tablets and phones

Two iPhones oriented verticallyLaghima home page on mobileLaghima sound kit product page and checkout on mobileLaghima ecommerce and about pages on mobile
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Portrait of Laghima

Video Strategy

To support the kit products, we decided short videos should be a key aspect of trust-building throughout the user experience.
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Shot in the style of Laghima's production tutorials, videos appear on the About and Product pages, providing detailed breakdowns of specs and potential applications.

"Lighter than the lightest"

Laghima sanskrit logoLaghima signature logoDigital illustration of people crossing a bridge
Laghima project deliverables

Project Deliverables

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Marketing Website [Webflow hosted]

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Brand & Marketing Strategy Guidelines [PDF]

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Visual Identity [Folder of files]

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Photography [Folder of files]

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Vertical Video [Several cuts for ads]

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Album Artwork

Additional Credits

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Tutorial Videos: Provided by Client