Client

Fundraising for the Future

Nonprofit Fundraising Strategy

Services

> Rebrand and Website Design

-- Brand Positioning Strategy
-- Visual Identity Design
-- Copywriting
-- Photo Curation
-- Animation
-- UI/UX Design
-- Web Development

Project

Based in Albuquerque, Fundraising for the Future helps nonprofits establish reliable fundraising strategy. After nearly a decade of work with some of New Mexico's most impactful organizations, their operation was strong, but their dated brand and website were hindering growth.

Under new ownership, and with national expansion in mind, we helped hone their market position to reach a target audience that would serve this ambition.

Services

Rebrand and Website Design

Brand Positioning Strategy

Visual Identity Design

Copywriting

Photo Curation

Animation

UI/UX Design

Web Development

People tending to a horse at The Horse Shelter in New Mexico

Logo Lockup

Inspired by building blocks and the patterned design of Albuquerque's iconic hot air balloons

Color Palette

Warm gold and orange tones capture the feel of the Southwest, while also signifying legacy and enduring excellence

Market Position

FFTF establishes long-term fundraising strategies for innovative nonprofits, working alongside executive teams to secure new grants and build program resilience.

Quote from Fundraising for the Future's CEO

Target Customers

FFTF serves nonprofits that are focused on social impact. These community-driven organizations aim to improve quality of life for working-class Americans by providing services that support people, animals, the environment, arts, and culture.

Their programs are well-directed and proven to be impactful; however, their growth is being limited by weak fundraising systems and a lack of dedicated grant staff.

Client: Animal Protection New Mexico

Advocacy for Humane Animal Treatment

Liz and Nina at Taos Pueblo Equine Clinic

Cesar, Judy, and Victoria Tabling at the Animal Humane Conference

Client: Meals on Wheels New Mexico

Hunger Relief and Social Connection

Meals on Wheels New Mexico home delivery

Volunteer delivering meals with Meals on Wheels New Mexico

Dog from the Meals on Wheels Pet Pals program

Client: Clean Oceans International

Ocean Research and Pollution Cleanup

Ocean researchers working at a beach in Hawaiʻi

Man in front of recycled plastic in a factory

Client: Yes Housing, Inc.

Affordable Housing and Social Services

Construction site for affordable housing property

Other Notable Clients

United Way of Central New Mexico

Drachman Institute of Arizona

Friends of Valle de Oro

Texas Tech Health Sciences Center

SITE Santa Fe

Illustration of a farmer watering his field

Brand Guidelines

Selected slides from our foundational strategy deck, designed to guide brand and marketing decisions

Marketing Website

Multimedia page template for case studies

Editorial page template for blog entries

Content Management System for updates

User experience (UX) driven by client testimonials

Lean pricing page for sales support

Fundraising for the Future home page on desktop

Developed in Webflow

Securely hosted and flexible for future updates to page content

Sitewide Copywriting

Written to express the value and differentiation of the service

> Open Website

Video Title Treatments

Speaker and location overlays that feel like natural extensions of the logomark are used in case study vignettes throughout the website

Fundraising for the Future speaker title for video

Fundraising for the Future location title for video

Vertical Layouts

Flexible scaling for optimal speed and function on tablets and phones

Fundraising for the Future home page on mobile

Fundraising for the Future case study page template on mobile

Fundraising for the Future blog template on mobile

Custom Template Pages

A content management system (CMS) was implemented for two core areas of the website: Client Case Studies⁰¹ and Grant Resources⁰².

Each has a menu page and a corresponding set of entry pages, designed as a template for easy updates and scaling.

Case Studies highlight client success stories, useful for sales and as proof of value prior to first contact. Separately, Grant Resources function like a blog, empowering FFTF to share industry insights that boost organic search visibility.